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In this topic, social psychologists will focus on studying how One person can make another person change his mind. change belief or how to change behavior And what are the techniques? whether it is convincing that there are theories or algorithms to be successful asking others to do something for us What should I say to be successful? When should a presenter or expert be used to advertise our products, so persuasive topics are popular and applicable? both in marketing communication to create an image and in business It can also be widely applied. whether it is a campaign for people to change their behavior For example, turn to exercise more. quit smoking not involved in drugs or turn to save energy can save the environment even more Influencing others also includes succumbing to peer pressure. or authority To study whether people will obey the orders of the superior or not.



The Songkran Festival is a traditional Thai New Year's celebration that takes place annually from April 13th to 15th. It is known for its water-throwing festivities, where people pour water on each other as a symbol of purification and the washing away of sins and bad luck.

The name Songkran comes from the Sanskrit word saṃkrānti, which means "astrological passage," and marks the end of the dry season and the beginning of the rainy season in Thailand.

During the festival, people also visit temples, offer food to Buddhist monks, and participate in cultural activities such as parades and traditional dances. The holiday is an important time for families to come together and pay respect to their elders, as well as for friends to reunite and celebrate the start of a new year.

In recent years, the water-throwing aspect of Songkran has become more of a party atmosphere, with many young people taking to the streets to splash water on each other and engage in friendly water fights. Despite this shift in tone, the festival remains an important cultural tradition in Thailand, and is recognized as a public holiday across the country.

In addition to the water-throwing festivities, Songkran also involves other traditional customs and practices. One of the most important is the pouring of scented water on Buddha images, which symbolizes the washing away of bad luck and the accumulation of merit. This practice is known as "Rod Nam Dum Hua" and is considered a way to pay respect to one's ancestors and elders.

Another important aspect of Songkran is the creation of sand pagodas. Thai people often visit the beach during the holiday to build intricate sand structures that are believed to bring good luck and blessings. These pagodas are adorned with flowers, incense, and candles, and are seen as a way to honor Buddha and the teachings of Buddhism.

Songkran is also a time for delicious food and traditional sweets, such as "kanom tom," a sweet dessert made of sticky rice and coconut milk, and "khanom krok," a small cake made from rice flour and coconut milk. Additionally, many Thai people wear traditional clothing during the festival, such as "chut thai," which consists of a long-sleeved shirt, pants, and a wrap-around skirt for women.

Overall, the Songkran Festival is a time for joy, happiness, and togetherness. It is an opportunity for Thai people to reconnect with their cultural roots, pay respect to their elders, and celebrate the start of a new year with family and friends.

Personality, satisfaction linked throughout adult lifespan

  • Personality

Certain traits related to satisfaction in life regardless of age, study says

Read the journal article

  • The Link Between Personality, Global, and Domain-Specific Satisfaction Across the Adult Lifespan (PDF, 537KB)

WASHINGTON — Certain personality traits are associated with satisfaction in life, and despite the changes people may experience in social roles and responsibilities over the course of their adult lives, that association is stable regardless of age, according to research published by the American Psychological Association.

“Many studies have shown that people with certain personality profiles are more satisfied with their life than others. Yet, it had not been extensively studied whether this holds true across the lifespan. For example, extraverted—that is sociable, talkative—people might be particularly happy in young adulthood, when they typically are forming new social relationships,” said study co-author Gabriel Olaru, PhD, an assistant professor at Tilburg University. “We thus wanted to examine if some personality traits are more or less relevant to life, social and work satisfaction in specific life phases.”

The research was published in the Journal of Personality and Social Psychology.

To determine how the relationship between personality traits and life satisfaction changes over time, researchers analyzed data collected from 2008 to 2019 by the Longitudinal Internet Studies for the Social Sciences (LISS) panel survey, a nationally representative survey of households in the Netherlands. Over 11 years, 9,110 Dutch participants ranging from 16 to 95 years old at the time of the first survey answered multiple questionnaires to assess their Big Five personality traits—openness, conscientiousness, extraversion, agreeableness and emotional stability/neuroticism—and their satisfaction with their social connections and their life overall. Only the 5,928 participants who were employed at the time of the survey also answered questions about their satisfaction with their work lives.

The researchers found that most of the relationships between personality traits and satisfaction remained the same across the adult lifespan, and that emotional stability was the trait most strongly associated with people’s satisfaction with their life, social connections and career.

“Our findings show that – despite differences in life challenges and social roles – personality traits are relevant for our satisfaction with life, work and social contacts across young, middle and older adulthood,” said Manon van Scheppingen, PhD, an assistant professor at Tilburg University and another co-author on the study. “The personality traits remained equally relevant across the adult lifespan, or became even more interconnected in some cases for work satisfaction.”

The researchers also found that different personality traits were related to people’s satisfaction with their social lives and careers—most notably conscientiousness for work satisfaction, and extraversion and agreeableness for social satisfaction. People who saw increases in these traits across time also reported increases in their life, social and work satisfaction.

People’s satisfaction with their work was the most affected by differences in age. As participants in the study aged, the relationship between career satisfaction and emotional stability grew moderately stronger.

Despite a weaker correlation between openness and life satisfaction overall, the researchers found that people who increased in openness also increased in life satisfaction across the 11 years measured by the LISS survey. This relationship may be explained by indirect processes, according to the researchers.

“Emotional stability likely shows a strong link with global and domain-specific satisfaction because this trait colors people’s general view of the world,” Olaru said.

“A good example of how personality interacts with the environment can be found in the work context. One of our findings was that the link between emotional stability and work satisfaction increases across age. This might be explained by the fact that emotionally stable people are less scared to quit unsatisfactory jobs and more likely to apply for jobs that are more challenging and perhaps more fulfilling and enjoyable in the long run,” van Scheppingen added.

Future studies should examine how variables that change with age, such as income, employment status, marital status and health, affect the relationship between personality traits and overall satisfaction with life, according to the researchers.

“While we did not examine what caused these changes, [the research] shows that our personalities and our happiness are not set in stone,” van Scheppingen said. “Perhaps we may even be able to influence how we change: If we try to become more organized, outgoing, friendly, this might increase life, social or work satisfaction as well.”

Article: “The Link Between Personality, Global, and Domain-Specific Satisfaction Across the Adult Lifespan,” by Gabriel Olaru, PhD, and Manon van Scheppingen, PhD, Tilburg University, Wiebke Bleidorn, PhD, University of Zurich, and Jaap Denissen, PhD, Utrecht University. Journal of Personality and Social Psychology, published online March 20, 2023.