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Americans share fake news to fit in with social circles

  • Journalism and Facts
  • Social Media and Internet
  • Politics

Fear of exclusion contributes to spread of fake news, research finds

Read the journal article

  • Tribalism and Tribulations (PDF, 495KB)

WASHINGTON — Both conservative and liberal Americans share fake news because they don’t want to be ostracized from their social circles, according to research published by the American Psychological Association.

“Conformity and social pressure are key motivators of the spread of fake news,” said lead researcher Matthew Asher Lawson, PhD, an assistant professor of decision sciences at INSEAD, a business school in France. “If someone in your online tribe is sharing fake news, then you feel pressure to share it as well, even if you don’t know whether it’s false or true.”

The research was published in the Journal of Experimental Psychology: General.

The proliferation of fake news contributes to increasing political polarization and distrust of democratic institutions, according to the Brookings Institution. But fake news doesn’t always proliferate due to dark motives or a call for action. The researchers began studying the issue after noticing people in their own social networks sharing fake news seemingly without malicious intent or ideological purpose.

“Political ideology alone doesn’t explain people’s tendency to share fake news within their social groups,” Lawson said. “There are many factors at play, including the very basic desire to fit in and not to be excluded.”

One experiment analyzed the tweets and political ideology of more than 50,000 pairs of Twitter users in the U.S., including tweets sharing fake or hyper-partisan news between August and December 2020. (Political ideology was determined through a network-based algorithm that imputes ideology by looking at the types of accounts Twitter users follow.) The number of tweets between pairs of Twitter users in the same social circles were measured. Twitter users were less likely to interact with each other over time if one of them shared a fake news story and the other did not share that same story. The same effect was found regardless of political ideology but was stronger for more right-leaning participants.

A second experiment analyzed 10,000 Twitter users who had shared fake news in the prior test, along with another group that was representative of Twitter users in general. Twitter users who had shared fake news were more likely to exclude other users who didn’t share the same content, suggesting that social pressures may be particularly acute in the fake news ecosystem.

Across several additional online experiments, participants indicated a reduced desire to interact with social connections who failed to share the same fake news. Participants who were more concerned about the social costs of not fitting in were also more likely to share fake news.

While fake news may seem prolific, prior research has found that fake news only accounts for 0.15% of Americans’ daily media consumption, and 1% of individuals are responsible for 80% of fake news sharing. Other research found that election-related misinformation on Twitter decreased by 73% after Donald Trump was banned from the platform.

Many complex factors contribute to people’s decisions to share fake news so reducing its spread is difficult, and the role of social media companies isn’t always clear, Lawson said.

“Pre-bunking” methods that inform people about the ways that misinformation spreads and highlighting the importance of the accuracy of news can help reduce the spread of fake news. However, finding ways to ease the social pressure to conform in online spaces may be needed to start winning the war on misinformation, Lawson said.

Article: “Tribalism and Tribulations: The Social Costs of Not Sharing Fake News,” Matthew Asher Lawson, PhD, INSEAD, Shikhar Anand, Indian Institute of Technology Delhi, and Hemant Kakkar, PhD, Duke University, Journal of Experimental Psychology: General, published online March 9, 2023.

How To Keep Yourself Healthy In The Winter

Published on 12/05/2019
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Keeping yourself happy and healthy is important 12 months out of the year, but it becomes a bit more challenging to keep up with normal health routines around the holiday season, especially if you live somewhere that gets cold and gloomy throughout the few winter months. You can’t go out as often because of the weather, and it seems to constantly be dark outside. All of these difficulties add up quickly to create a hard time from November through February. We’re here to give you some tips on how to make these months a little less stressful on your everyday lifestyle.

How To Keep Yourself Healthy In The Winter

Eat Even More Fruits And Vegetables Than Normal

In the winter months it can be very easy to use the holidays as an excuse to forget about your healthy eating habits and eat all of the cookies and mashed potatoes that come your way, but we promise you will feel much better if you are more conscious about how many fruits and vegetables you eat throughout the day as well. Of course, eating sweets and unhealthy foods is perfectly okay, but don’t let that become the staple of your diet. Many people forget that their health is still on the line when it’s holiday time, but don’t let yourself become one of those people. Incorporating fruits and vegetables into food items at the dinner table, like eating a side of carrots or broccoli with your mashed potatoes, can be a good way to get the best of both worlds this season.

Take Vitamin D Supplements

Vitamin D is one of the vitamins that is less-frequently spoken about but needs to receive just as much attention as anything else. Vitamin D is produced naturally by your body when your skin interacts with the sun, which is why people who live in climates that get cold tend to become vitamin D deficient when it’s winter. When you interact with the sun, your body produces vitamin D which has many health benefits, including strong bones and a rockstar immune system. Vitamin D deficiencies can make you feel weak and fatigued, and that is the last thing you want during the winter when you already just want to stay inside and sit by the fire all day.

Don’t Become A Couch Potato

Despite the fact that the air is frigid and the ground is full of snow or ice, try to do one thing every day that will get you up onto your feet and moving around. Instead of spending your whole weekend in bed, try to go to sleep and wake up at the same time each day; this will help your body keep up with its routine of getting up and doing something as you would during the week. Whether it’s taking up winter sports, taking a brisk walk around the block, or just going to the grocery store and back, getting outside and doing something– and seeing the natural sunlight– will do wonders for both your physical and mental health.

“Healthy” Foods That Are Actually Unhealthy

Published on 04/25/2021
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Almost every week there is a new superfood or ingredient that should help you shed extra pounds, boost your energy and strengthen your immune system. For decades, food companies have been trying to convince their customers to buy products that are full of additives, chemicals, and other questionable items. And while many of them are marketed as particularly healthy, these products can have negative effects on your health. Here are some supposedly “healthy” foods and their better alternatives.

“Healthy” Foods That Are Actually Unhealthy

Granola

Granola is the healthy breakfast alternative to sweet donuts or pancakes with syrup? Unfortunately not – granola is full of sugar (8 to 12 g per serving) and empty calories and should therefore be considered a dessert. Ingesting a large amount of sugar in the morning can be detrimental to your health. Studies show that increased sugar intake is linked to a higher risk of cancer, diabetes, and obesity. You can avoid this by simply making your own granola (or granola / granola bars) at home with nutrient-rich ingredients like oats, nuts, seeds, and dried fruits for natural sweetness. If you want to leave out granola entirely, just use chia seeds or hemp seeds as a crispy alternative to your yogurt or bowl of oatmeal!

Processed Fruit Juices

Even if you used to think that fruit juice was healthy – now you should definitely cross it off your shopping list. It contains a high and concentrated dose of fructose, but without the beneficial fiber that you get from whole foods. The same fiber has numerous benefits and helps you slow down the absorption of sugar into the bloodstream, avoiding sudden sugar shocks or hypoglycaemia. It also reduces the risk of heart disease, diabetes, obesity, and high blood pressure.

Diet Snacks

Snacks such as vegetable chips are considered a healthy snack between meals and an alternative to high-fat products such as potato chips. However, many of the store-bought brands are deep-fried and are usually high in sodium, fat, and other artificial additives that you should absolutely avoid.
So how about homemade vegetable chips made from carrots, courgettes, radishes or cabbage? Fat-free popcorn, roasted chickpeas, or roasted pumpkin seeds are also healthy alternatives.

Artificial Sweetener

Artificial sweeteners are mostly hidden in “healthy” foods, but they are actually harmful to your health. Studies show that sweeteners like aspartame, sucralose and saccharin can even stimulate your appetite and lead to food cravings. This subsequently leads to weight gain (possibly even obesity) and a deterioration in your intestinal health. You should definitely avoid diet foods with artificial sweeteners. Sweeten your food yourself. With fresh fruit, stevia, raw honey or maple syrup you can season your meals naturally and so satisfy your cravings for sweets – without any additional chemicals or other no-gos.