FitTrack Smart Scale FitTrack Smart Scale

PowerMax Fitness Tracker PowerMax Fitness Tracker FitWell Fitness Ball FitWell Fitness Ball

Shop Now
MuscleMax Massage Gun MuscleMax Massage Gun

SkyGlow Telescope SkyGlow Telescope LiftEase Posture Corrector LiftEase Posture Corrector




Counseling psychologists serve persons of all ages and cultural backgrounds in individual, group (including couples and families), workplace, organizational, institutional, and community settings. They work with groups and communities to assist them in addressing or preventing problems, as well as to improve the personal and interpersonal functioning of individual members. Counseling psychologists also intervene in organizations, institutions, workplaces, and communities to enhance their effectiveness, climate, and the success and well-being of their members.

Americans share fake news to fit in with social circles

  • Journalism and Facts
  • Social Media and Internet
  • Politics

Fear of exclusion contributes to spread of fake news, research finds

Read the journal article

  • Tribalism and Tribulations (PDF, 495KB)

WASHINGTON — Both conservative and liberal Americans share fake news because they don’t want to be ostracized from their social circles, according to research published by the American Psychological Association.

“Conformity and social pressure are key motivators of the spread of fake news,” said lead researcher Matthew Asher Lawson, PhD, an assistant professor of decision sciences at INSEAD, a business school in France. “If someone in your online tribe is sharing fake news, then you feel pressure to share it as well, even if you don’t know whether it’s false or true.”

The research was published in the Journal of Experimental Psychology: General.

The proliferation of fake news contributes to increasing political polarization and distrust of democratic institutions, according to the Brookings Institution. But fake news doesn’t always proliferate due to dark motives or a call for action. The researchers began studying the issue after noticing people in their own social networks sharing fake news seemingly without malicious intent or ideological purpose.

“Political ideology alone doesn’t explain people’s tendency to share fake news within their social groups,” Lawson said. “There are many factors at play, including the very basic desire to fit in and not to be excluded.”

One experiment analyzed the tweets and political ideology of more than 50,000 pairs of Twitter users in the U.S., including tweets sharing fake or hyper-partisan news between August and December 2020. (Political ideology was determined through a network-based algorithm that imputes ideology by looking at the types of accounts Twitter users follow.) The number of tweets between pairs of Twitter users in the same social circles were measured. Twitter users were less likely to interact with each other over time if one of them shared a fake news story and the other did not share that same story. The same effect was found regardless of political ideology but was stronger for more right-leaning participants.

A second experiment analyzed 10,000 Twitter users who had shared fake news in the prior test, along with another group that was representative of Twitter users in general. Twitter users who had shared fake news were more likely to exclude other users who didn’t share the same content, suggesting that social pressures may be particularly acute in the fake news ecosystem.

Across several additional online experiments, participants indicated a reduced desire to interact with social connections who failed to share the same fake news. Participants who were more concerned about the social costs of not fitting in were also more likely to share fake news.

While fake news may seem prolific, prior research has found that fake news only accounts for 0.15% of Americans’ daily media consumption, and 1% of individuals are responsible for 80% of fake news sharing. Other research found that election-related misinformation on Twitter decreased by 73% after Donald Trump was banned from the platform.

Many complex factors contribute to people’s decisions to share fake news so reducing its spread is difficult, and the role of social media companies isn’t always clear, Lawson said.

“Pre-bunking” methods that inform people about the ways that misinformation spreads and highlighting the importance of the accuracy of news can help reduce the spread of fake news. However, finding ways to ease the social pressure to conform in online spaces may be needed to start winning the war on misinformation, Lawson said.

Article: “Tribalism and Tribulations: The Social Costs of Not Sharing Fake News,” Matthew Asher Lawson, PhD, INSEAD, Shikhar Anand, Indian Institute of Technology Delhi, and Hemant Kakkar, PhD, Duke University, Journal of Experimental Psychology: General, published online March 9, 2023.

High blood pressure, also known as hypertension, is a common medical condition where the force of blood against the walls of the arteries is consistently too high. This can lead to a range of health problems, including heart disease, stroke, and kidney disease. High blood pressure often does not have any noticeable symptoms, which is why it is sometimes called the "silent killer."

The causes of high blood pressure are not always clear, but several factors can increase the risk of developing the condition. These include age, family history, obesity, a high-sodium diet, smoking, and a sedentary lifestyle. Certain medical conditions, such as diabetes and sleep apnea, can also increase the risk of developing high blood pressure.

Treatment for high blood pressure typically involves a combination of lifestyle changes and medication. Lifestyle changes that can help reduce blood pressure include following a healthy diet, getting regular exercise, maintaining a healthy weight, reducing salt intake, limiting alcohol consumption, and quitting smoking. Medications such as diuretics, ACE inhibitors, and beta-blockers can also be prescribed to lower blood pressure.

It is important for individuals with high blood pressure to monitor their blood pressure regularly and to work with their healthcare provider to manage the condition. This may involve taking medications as prescribed, making lifestyle changes, and monitoring for potential side effects of medication. In some cases, multiple medications may be needed to control blood pressure effectively.

Left untreated, high blood pressure can lead to serious health problems, including heart attack, stroke, and kidney disease. It is important for individuals to take steps to manage their blood pressure and to seek medical attention if they experience any symptoms such as headaches, dizziness, or shortness of breath.

In conclusion, high blood pressure is a common and serious medical condition that can lead to a range of health problems. It is important for individuals to take steps to reduce their risk of developing high blood pressure, and to work with their healthcare provider to manage the condition if it is diagnosed. With proper treatment and management, individuals with high blood pressure can lead healthy and fulfilling lives.